FIS has been on a multiyear journey to transform our portfolio and capabilities to enable us, and our clients, to capitalize on growth opportunities at a time of rapid marketplace change. Our goal with our clients is no less than it is for ourselves – to help them use technology in innovative ways to become leaders in their respective industries. And the aim is for FIS to become a Fortune 100 company known for our ability to deliver connection and innovation. To achieve these ambitions, we’ve been strategically investing to build our brand.
A key part of the FIS brand strategy is recognizing the breadth and speciality of our products and solutions. Capitalizing on that strength requires a standard approach to nomenclature (a naming system of based on set of simple, logical rules).
That’s where the Solution Rebranding comes in. It’s the next step in the evolution of FIS Capital Markets’ offerings. It involves the renaming of our products and solutions in line with a Masterbrand strategy by applying a standard naming convention comprised of Enterprise (FIS) + a Descriptive Term + a Modifier.
This initiative has been in the planning stages for several months and we’ll follow a phased approach to introduce the new names over the next year. To help preserve the strong brand recognition associated with many of our products and solutions, the current name will be retained alongside the new name during a 12-month transition period.